According to Discovery AI-driven health prompts are helping clients detect serious illnesses earlier, particularly cancer. – Business Day (18 March 2026)
Through its Vitality programme and a partnership with Google, Discovery delivers personalised nudges encouraging screenings and healthier behaviour.
In 2025, over 18,000 screenings were prompted, leading to 47 severe illness claims, including 32 early-stage cancer diagnoses. Early detection improves outcomes and reduces treatment costs. With 523,000 clients, Discovery links high engagement to significantly lower mortality and disability risk, reinforcing the value of incentives and personalised health interventions.